Merchant Words

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Digital Shelf

Jumpstart your Amazon SEO research

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Create and store keyword lists

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Market Insights

Reach more buyers through the competition

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Page 1 Products

Top Products For Any Keyword

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ASIN Plus

Powerful reverse ASIN lookup tool

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Keyword Multiplier

Related & complementary keywords

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THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


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Build a winning marketing strategy

We show you the exact competitors to advertise on to get more sales.


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A powerful
targeting strategy

Build a winning Amazon marketing strategy by letting us identify the right ASINs for you to target.

Analyze

Discover opportunities
to refine your strategy

Discover new opportunities to grow
your business

Targeting

See most relevant
products to target

Make more precise sourcing and bundling
decisions with product intel

Most popular questions about Market Insights

A Market Insights report shows you who your main competition is on search. We have created a graph of every product on Amazon, and the Market Insights report lets you tap into that graph. Every product that shows up alongside yours, ranked by how interconnected they are.

If you run Product Targeting ads, our report will give you a plethora of ASINs to target–even those that are not in your immediate category. Our product graph allows you to see complementary products to yours, many of which you might never even have considered. Others have used this report to find products to bundle together.

Relevance is determined by the number of times a product shows up alongside your own product in Amazon’s search results. The more overlapping search results, the greater the relevance score. Additionally, these products will have a higher number of shared keywords with your product.

Yes! Each product is linked to a full data set of Page 1 keywords. These are the keywords a product shows up for on the first page of search results. With our product graph we have done all the research for you, saving you hours of time.

HEAR FROM OUR CUSTOMERS

"We're constantly using MerchantWords to discover long-tail keywords. By diving into these niches, we can build effective campaigns for our clients."

Andrew Morgans, Marknology

"Our business could not survive without MerchantWords!"

Kristin Ostrander, Mommy Income

"MerchantWords is the most reliable keyword research tool that we’ve used. Honestly, I’ve used it for many years and thought it was already great, but when you launched the new version, we really loved it … we have all the information we need to start our keyword collection process for search term isolation [for Sponsored Products campaigns]. No other tool has been able to do that with such ease and speed."

Ryan Burgess, Blue Wheel Media

"MerchantWords has been instrumental in improving the rankings of my products on Amazon. Even battling with improving existing products has been amazing. And the new tools being added in the short time I have been a subscriber are awesome. I cannot recommend this software enough."

Veronica Jeans, Private Label Amazon Seller

"MerchantWords has been an important building stone in the development of our products. Not only did it allow us to find relevant keywords for our PPC campaigns, product listings, and copy; also we got the inspiration for new products that we could develop. This led to one of our best-selling products! We’ve been promoting MerchantWords to our students as well since we think it’s one of the better tools out there."

Cédric Ophoff, Amazon FBA Emerge

"I do believe that MerchantWords enables an easy way to find and most of all better rank your products on Amazon. Thanks to MerchantWords, my business grows larger every day!"

Cristian, Amazon FBA Italia

"Thank you for your amazing service! My Amazon FBA business improved so much."

Ayden Kang, Life Freedom Hackers

"Merchant Words helped me and my audience in Turkey to grow their businesses and find profitable high demand products on Amazon. DATA is HUGE and someone who spends a lot of time on it can get great results!"

Uğur Yürük, Ugurlu Amazon

"MerchantWords has been a vital tool for me and the people I coach. Being someone who strives to give my viewers the best possible tools to succeed, MerchantWords was a no-brainer."

Danny Perez, Fulfilled by Knowledge

"If I wasn't using MerchantWords, I highly doubt that my brand’s presence on Amazon would be at the level that they are now. It has truly been a crucial centerpiece for the groundwork to discover profitable products to sell on Amazon’s marketplace, and has provided me the imperative foundation needed to take my business to even higher grounds."

Chris Jones, Zon Life Success

"MerchantWords gives us a glimpse into what our customers want which is huge for us. It’s the perfect place to figure out what longtail phrases to feature in our ad campaigns so we can guarantee that we’re getting our products in front of the right customers."

Justin Johnson, NoSweat

"You guys are awesome! I implemented the new bullet points, keywords, and a modified version of the title, plus I tried out the ASIN targeting PPC campaigns that Tommy mentioned. It worked! The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. Back in the game!! Phew!! Thank you so much for your help and for taking the time to hold the call with me last week. SO happy!"

Stacey Thompson, Amazon Private Label Seller

"I’ve used MerchantWords from the very beginning. And, we dip into MerchantWords for every client, every time. I love the seasonality column. Keyword trends are more important than ever. This allows us to check every quarter and make sure we’re using the most relevant keywords."

Jennifer Kaylo Ruscin

"This is un-be-flippin-lievable! Holy cow, I’m delighted with this. Thanks so much for including the extra data [about my market]. This is something that every Amazon seller should be getting!"

Neil Asher, Aussie Online Entrepreneurs

"Though it's still early, my Amazon ads targeting keywords and ASINs delivered by Digital Shelf appear to be performing better than keywords and ASINs coming from another program I use."

James Dillehay, Author & Seller

"I've been using MerchantWords for years and I must say I'm extremely impressed by the new feature releases... It gets better and better plus there are hidden features this tool has that I never knew existed until I hopped on a call with Tommy and Rachael - two of the best MerchantWords crew, in my opinion. I was blown away by the product research features, keywords, sales data, and especially, the Digital Shelf. As an Amazon professional seller, MerchantWords is my go-to tool for products, competition, and keyword research. Check it out."

Archie H., Brickshub

"MerchantWords' software was monumental to the success of my 8-figure Amazon business."

Jon Elder, Black Label Advisor

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