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Merchant Words

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Digital Shelf

Jumpstart your Amazon SEO research

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Collections

Create and store keyword lists

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Market Insights

Reach more buyers through the competition

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Learn more about Page 1 Products. See Tutorial

Page 1 Products

Top Products For Any Keyword

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ASIN Plus

Powerful reverse ASIN lookup tool

SEARCH WITH THESE EXAMPLES

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Keyword Multiplier

Related & complementary keywords

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THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


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Amazon Best Sellers

Page 1 Search Results

Have you wondered why specific listings show up on the first page of a search? Wonder no more! Page 1 Products allows you to view which product listings are on the first page of Amazon’s search results for any given keyword.

Let’s go through what you can learn from the insights on this page:

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ASINs

This is the count of individual ASINs that appear organically on the first page when searching Amazon with this keyword phrase. The maximum number is 48. If there are fewer than that, it can be an indication that there is low competition – and an opportunity to break into the first page of results.

MIN, MAX, AND AVG PRICE

  • MIN PRICE and MAX PRICE: The lowest and highest prices for the products listed on the first page of the Amazon search results for the keyword you’re researching. This information is currently only available for US data.

  • AVG PRICE: The average price for all the products on the first page of the search results. With this pricing information, you can determine where your listing will fall amongst the top product listings.

MIN AND MAX REVIEWS

These metrics show you at a glance, the range of reviews for the products listed on page one. Reviews can be used as a proxy for a product’s sales volume and help you determine the level of competition in the market.

Page 1 Products Listing Details

Scrolling down from the highlights panel, you’ll find details for each product that appears organically on the first page Amazon for the keyword you’re researching. You should already be familiar with most of these columns. Remember, you can always get more information about each column by hovering over the ⓘ icon for a quick tooltip. Let’s go over the new columns:

TITLE

This column shows each product’s title, which you can use to get an idea of ranking keywords for a similar product’s title and listing.

ASIN

To learn more about that ASIN, click it and you’ll get the full analysis available on MerchantWords through our reverse-ASIN search tool, ASIN Plus (A+). We’ll go more in-depth on that tool in the next step.

POSITION

The default order the results appear in is POSITION, the same as Amazon’s search results for that keyword. As with the other columns, you can sort ascending (1 to 48) or descending (48 to 1) with a click of a button. Just hover over the label at the top of the column, and you’ll see two sort arrows appear. Click on the up or down arrow to change the sort order for the entire table.

AMAZON’S CHOICE

If you see a “Yes” in this column, this ASIN is “Amazon’s Choice,” a badge that is displayed when you search with the associated keyword phrase.

Next Step: Using ASIN Plus to Analyze the Competition

Click on an ASIN to see what keywords they rank for, spy on your competition, and gain insights you can use in your listings and PPC campaigns.

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