THE DATA YOU NEED FOR AMAZON SEO

LEARN HOW TO GET THE MOST OUT OF THE MERCHANTWORDS TOOLBAR

Navigate our how-to guide via the topics you see on the left or by clicking on the ⓘ below for videos and more detailed information on our tools.

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DS: DIGITAL SHELF

See exactly where your product sits on Amazon’s digital shelf. Understand how your product ranks among others in its category, as well as the top-ranking keywords you share or might be missing. This is the most effective place to begin your Amazon SEO. ⓘ

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MI: MARKET INSIGHTS

Build a winning Amazon marketing strategy with this competitive analysis tool. Find the right ASINs to target, who to prioritize, and what changes can make the biggest impact. ⓘ

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ET: EMERGING TRENDS

Doing product research or searching for new keywords for PPC campaigns? Find all the new search terms before your competitors do! Discover product niches and trends by category or phrase, and spot the best stuff to sell in 11 Amazon marketplaces. ⓘ

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CO: COLLECTIONS

Use Collections to store your keyword research on MerchantWords. Access them at any time for product research, listing optimization, and pay-per-click ad campaigns – or download your collections for further analysis. ⓘ

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CS: CLASSIC SEARCH

This is the original Amazon keyword tool – established by our founder, George Lawrence way back in 2012. Discover keywords from real Amazon shopper searches based on, and including your original search term. See monthly search volume, seasonality, popularity, and more. Use the Keyword History Panel (graph icon) to explore up to 1-year of search history and trends. See when and how terms spike and fall alongside live supply and pricing data. ⓘ

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KX: KEYWORD MULTIPLIER

Looking for more keyword ideas or don’t know where to start? Keyword Multiplier helps you generate a list of complementary and synonymous search terms related to your original search to further optimize your Amazon business. ⓘ

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P1: PAGE 1 PRODUCTS

Get a detailed overview of the top-ranking products on the first page of Amazon search results for any keyword. View metrics on the health and competition in your market. ⓘ

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A+: ASIN PLUS

Search by ASIN or ISBN to explore which shopper searches place your product, or your competitor’s product, on the first page of search results. Use this tool to gauge competition and to find tons of long-tail keyword opportunities for new product launches, Merch by Amazon, Amazon Kindle publishing (KDP), and Sponsored Products campaigns. ⓘ

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We have great tutorials on YouTube and the MerchantWords blog is packed with tips, relevant news, and data articles to help you achieve success.

If you have more questions or comments, just click on the blue button below or email hello@merchantwords.com.

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Want to monitor the BSR of your competition, boost your ad impressions, and get millions of Amazon keywords for SEO? Find out more about MerchantWords' Amazon API.