Keyword Research for Amazon: What, Why, and How?
What is keyword research for Amazon?
Keyword research for Amazon is the process of creating a comprehensive list of Amazon search terms. For each keyword, you'll also collect certain metrics such as search volume, the number of competitors, etc. In the end, you should end up with a list of relevant keywords and their metrics that help you do the following:
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Craft new product listings or improve the SEO of existing product detail pages
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Run targeted PPC advertising campaigns
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Discover new product niches and opportunities
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Increase product visibility!
Why should I do Amazon keyword research?
Everyone with an Amazon store wants one simple thing: to increase their sales. Trust us, the best way to grow is to increase visibility with keyword research.
There are more than 2 billion searches on Amazon every month. Just in terms of the sheer volume, Amazon shopper data is the ultimate source of business intelligence for companies of any size.
Not convinced? Here are three simple reasons to add Amazon keyword research to your process.
1. It helps you monitor your competitors
If you want to get ahead of rival stores, you need to keep a close eye on what they're doing.
By looking at the volume for competitors' search queries, you can deduce which products have the most demand. Then, you can start listing those items in your store!
2. It helps you optimize your listings
To get ahead on Amazon, you need to do listing optimization right. Improving your product ranking is downright impossible without the research to back it up. Keyword research will identify the best keywords to include in Amazon product listing. The goal is to find as many ways to describe your product as possible so you have relatively unique keywords for your title, bullet points, backend keywords, etc.
3. Perfect your products!
Your primary focus as an Amazon seller should be to sell quality products that customers are looking to buy. Researching popular keywords allows you to take the guesswork out of this process. Basically, keyword research allows you to take the pulse of consumer demand before you make big investments in your business.
DISCOVER, OPTIMIZE,
AND GROW YOUR
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No matter the application, being successful on Amazon comes down to your data. With the right research, you'll get an idea of what works best for you and your target customers without wasting time or money.
How Do You Do Keyword Research?
If you've ever watched a professional artist at work, you might notice something. From time to time, they will lay down their tools, take a few steps back, and spend time examining their work from a distance.
Keyword research for Amazon should work the same way. Definitely drill down and learn every possible thing about one target keyword. But also take a step back to understand the overall picture of consumer demand on Amazon.
How does painting relate to keywords on Amazon?
Being too close to what you make, sell, or do can leave you with a much narrower impression than a potential customer might have. And the keywords you use when trying to sell your products might be very different from the words and phrases potential customers use when trying to buy them.
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THE DATA
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Simply put, your Amazon listings might focus on what the item is, but your customer's search is likely to be more about what the item can do for them.
For example, that premium yoga mat you're selling might also be used for pilates, high-intensity interval training, preschool nap time, toddler tumbling, and under a litter box to keep loose kitty litter at bay. You want your product to show up on the Amazon search results for each of those keywords.
How our keyword data can help
Here at MerchantWords, we monitor keyword searches from buyers around the world. Unlike purely theoretical research, we focus on understanding the actual search trends of online shoppers visiting Amazon.
We apply artificial intelligence to gain unmatched insights into real buyer trends and demands, and we use this knowledge to help you maximize your conversion rates. Here's how to use our classic keyword search tool or other Amazon SEO tools to increase your product visibility.
Crafting a keyword strategy can require a deep understanding of Amazon's algorithm, keyword trends, and natural language processing. We're doing the best we can to make keyword research quick and easy. Looking for automated keyword research help, try PowerListing powered by MerchantWords data to bring you the most relevant keywords.
If you're willing and able, Amazon keyword research tools help you find search terms without the hassle.
Want More Data?
We also offer API access for enterprises looking for more in-depth analysis. Interested? Here's what some happy customers said about our data:
This is un-be-flippin-lievable! Holy cow, I'm delighted with this. Thanks so much for including the extra data [about my market]. This is something that every Amazon seller should be getting!
I am finding this the best keyword tool I have found so far ... it goes very deep in long-tail while still showing healthy search result numbers at very low competition. This showed me where the buyer is going with long-tail search. I am the expert in my product positioning and I still learned something new and refreshing to drive my business.
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